What is Digital Marketing?

Digital Marketing is one of the most frequently mentioned buzzwords in marketing. Marketers praise it’s the way to grow an online business and academies all over the world advertise their new digital marketing courses as the next big thing. How can you take an advantage of this to boost your career and unlock the business opportunities digital marketing has to offer?

Digital Marketing is a form of marketing for promoting and selling products or services on the Internet. It is the process of leveraging different online marketing channels like Search Engines, Social Media networks and Email to reach your target audience. Through digital marketing, you can find people interested in your offering, interact with them and build trust with your brand.

Digital Marketing has a number of types; the most important Digital Marketing Types are Website Marketing, Search Engine Optimization, Content Marketing, PPC Advertising, social Media Marketing, Email Marketing, Video Marketing and Affiliate Marketing.

To understand how digital marketing works, let’s see how the different digital marketing types can be used in an online marketing campaign.

How to Create a Digital Marketing Strategy?

Suppose Farooq wants to promote his online business and find customers to buy his products. He knows that his potential customers are out there, he knows that digital marketing is the way to go but he doesn’t know how to get started.  

Let’s help Farooq by laying out a digital marketing strategy he can use.

Website Marketing

The first thing that Farooq has to do is to create a website to showcase his brand, products and services. It doesn’t have to be fancy but it should be fast, mobile-friendly, easy to use and offer a great experience to users.

A website is the focal point of all digital marketing campaigns and the medium to present your brand, product and services to the online world.

Content Marketing

The next action that Farooq should take is to start thinking about content. In the digital world, marketing is done through the use of online content. Things like blog posts, videos, images, and podcasts are some of the content types he can use to grab the audience’s attention and generate interest in his brand.

This is what content marketing is all about. Through a well-planned content marketing strategy, Farooq can identify his audience’s problems and create valuable and relevant content to satisfy their needs.

Search Engine Optimization

The next task Farooq has to deal with is Search Engine Optimization. SEO will help Farooq’s website to rank higher in the search results and reach the billions of people that use search engines on a daily basis. During this stage, he will make sure that his content is relevant to what users want and that search engines can access and understand his website. He will use different SEO techniques to convince ranking algorithms that his website deserves to be in the top positions of the results for keywords related to his business. SEO is the best form of online marketing that can get you highly targeted traffic 24/7 without paying for it but it takes time to work.

PPC Advertising

So, while waiting for SEO to work, Farooq can explore other channels like PPC advertising. With PPC advertising Farooq can show his ads on top of the Google search results and in the thousands of websites that participate in the Google advertising network. Every time someone clicks an ad and visits his website, Farooq will pay a fee to the advertising platform. His ads will not be shown to all users but to those that are actively searching for information related to his offerings.

Social Media Marketing

The next item in Farooq’s task list is social media marketing. To further expand his reach, he needs to have a presence in the same places his potential customers’ hangout and this is none either than social networks. 

Websites like Facebook, Twitter, and Instagram, have billions of active users that might be interested in Farooq’s brand.  

These platforms have advertising tools you can use to segment their users based on their location, interests, demographics, and target them with image and video ads. As Farooq’s audience grows and more people visit his website, he can start engaging with them. 

Email Marketing

The best channel for this task is email marketing. Email is the most commonly used communication medium and a highly effective sales channel. Through carefully crafted email messages, Farooq can keep his audience engaged and nurture them until they become new customers.

Video Marketing

Next on the list is video marketing.  A lot of users are turning to YouTube, Tik-Tok, and other video platforms before they make a buying decision. Farooq can take advantage of this by creating amazing videos that help people solve a problem, make a decision, or simply have fun. Besides being a great sales channel, video marketing is one of the best ways to increase brand awareness and build a community of loyal followers. 

Affiliate Marketing

The last but certainly not least channel Farooq can use is Affiliate Marketing. Affiliate marketing is one of the oldest forms of marketing that has grown considerably with the rise of the Internet. The way it works is simple. Farooq will give a commission to other people for promoting his products on their website and audience. For Farooq, this means more business while his affiliates are getting a commission for each sale. Affiliate marketing is not only a great way to increase sales but affiliates can become the best representatives of your brand.

That’s what digital marketing is all about.

Farooq can now continue optimizing his campaigns by carefully analyzing his digital analytics. By making informed decisions and with lots of patience, he can watch his business grow with the help of digital marketing.

3 thoughts on “What is Digital Marketing?

  1. Very concise and comprehensive blog. I liked the step wise approach that you used to clarify the process of Digital Marketing.

    Keep up the good work 👍

  2. Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you. Think about your social media strategy. It’s great when your target audience sees your latest post, but it’s even better when they comment on it or share it.

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